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SARD Perfumes — Since 2023

SARD Perfumes collection in warm Emirati architectural light

A Heritage to Wear

Extrait de Parfum inspired by Gulf heritage, crafted with an oil concentration exceeding 25%.

Our Story

Rooted in the Emirates

Founded by siblings Yousif Mohammed and Budoor Mohammed, SARD grew from a life surrounded by the UAE’s rich culture and deep-rooted fragrance traditions.

Read our story

Extrait de Parfum

Depth. Strength. Distinctive presence.

Every composition balances quality ingredients, lasting character, and the depth of Gulf fragrance heritage with a contemporary point of view.

Every SARD fragrance is an Extrait de Parfum with an oil concentration exceeding 25%.

Brand Philosophy

Fragrance is an expression of identity.

More than a scent, fragrance is a connection to our roots, a reflection of heritage, and a way to carry part of our culture wherever we go.

Explore our philosophy
Yousif Mohammed

Yousif Mohammed

Co-Founder

Budoor Mohammed

Budoor Mohammed

Co-Founder

The Founders

Two Siblings. One Vision.

Raised in the UAE, Yousif Mohammed and Budoor Mohammed founded SARD from a shared appreciation for the region’s culture and deep-rooted fragrance traditions.

SARD at Emarati Brands Center — coming soon
Coming Soon

Soon Closer to You

SARD, closer to you at Emarati Brands Center.

Soon, you will be able to discover SARD fragrances in person at Emarati Brands Center.

Discover the Collection
SARD Perfumes bottle in warm architectural light

The Collection

Find the fragrance that becomes part of your story.

Explore All Fragrances